The Philippine auto industry has undoubtedly been largely affected by the Japan Earthquake last March 2011. Most car part importers have become very cautious in predicting future sales and have decided to lower them and optimize production thru a myriad of ways.
One of these manufacturers is Honda Car Philippines, Inc.
“Currently, we are on an indefinite ‘yellow flag’ status—meaning we are on an alert mode—because of the fluidity of the situation. We will conduct a monthly review [to assess the situation],” Voltaire Gonzales, head of Honda Cars Philippines sales department…
He also said the company might not be able to reach the 17,600 units predicted this year.
However, the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) has said it will remain with its forecast since sales will pick up come the latter part of the year. According to Elizabeth Lee, CAMPI President, they will stay the course:
“Despite the difficulties we face due to the lack of supply of some vehicles and parts, we are optimistic that we will be able to recover the lost sales given the full-year outlook.”
The Philippine auto industry will know by next financial year-end report as to who was right.