Nissan has announced that the brand is now the second most popular brand in the Americas, which includes North, Central and South America. Nissan gained a 0.6% increase in market share over its 2010 figure, advancing the automaker as the #2 Asian automotive brand in the region.
Nissan America has totaled 1.56 million units sold in 2011, while the brand sold 1.33 million in 2010. Nissan trails behind Toyota, which sold 1.85 million units in 2011. Honda, Hyundai and Kia follows, with 1.29 million, 1.03 million and 659,000, respectively.
“2011 was a breakthrough year for Nissan in the Americas in a multitude of ways,” said Colin Dodge, chairman, Nissan Americas. “We outperformed our key Japanese competitors in every market throughout the Americas while the Nissan brand became one of the fastest-growing Asian automotive brands in the region.”
- In the U.S., Nissan gained market share for the sixth consecutive year, ending 2011 with 8.2 percent of the U.S. market, up from 6 percent just a few years ago;
- In Mexico, Nissan has been the market leader for three consecutive years and ended 2011 with a record market share of 24.8 percent, up 1.7 points from the prior year;
- In Brazil, Nissan’s business has been rapidly expanding with sales that nearly doubled in 2011. Nissan was Brazil’s fastest-growing automotive brand in 2011 and is now the 7th best-selling car brand in the country;
- In Latin America, Nissan finished 2011 with 10 percent market share for the first time, up 0.4 points from the prior year.